How to Perform an In-Depth Technical SEO Audit
Read this in-depth guide and learn a step-by-step process for creating a comprehensive technical SEO audits for your clients.
Serpstat Webinar with Olga Zarzeczna: 7 Tips on How to Carry Out In-Depth Technical SEO Audit
Here, we figure out Olga’s Zarzeczna approach to the Site Audit of any website.
This allows to:
find the reasons why the website has lost its traffic and visibility in search?
get an overview of technical issues that may hinder the website?
detect the most serious technical errors and suggest some quick fixes?
perform an in-depth technical SEO audit that analyzes all the more and less important technical SEO elements?
audit your own website?
Experience in SEO 10+ years.
Olga provides high-level SEO services, such as SEO auditing, SEO consulting, SEO monthly services, and SEO mentorship.
She specializes in performing advanced, in-depth SEO audits and helping businesses create ( & execute) successful SEO strategies.
00:00 Greetings & Intro
2:55 Why are SEO audits important?
5:22 Tip number 1
7:44 Tip number 2
11:09 Tip number 3
14:19 Tip number 4
17:08 Tip number 5
23:59 Tip number 6
30:48 Tip number 7
37:40 How to resolve FID issue on a website?
39:55 What are the major Technical Issues on an eCommerce website?
44:03 What are the main points for technical Seo?
45:37 How is GSC used in technical Seo?
47:08 how to fix the error: “The text inside tag ‘script type=application/ld+json’ contains ‘html comments’, which is disallowed.”
49:08 What do you think about amp impact on a website? Positive or negative. & what happens when 70% of by-response URLs are not modified 304
51:17 What should I do with hundreds of nonsense ulrs that GSC gives me as 404 errors?
53:18 Due to the Google updates, a lot of outdated urls keep ending up in my GSC error reports (404 urls). I suspect that Google is checking whether these urls comply with the new update requirements. But these urls are really (!) not up-to-date. Do I have to set up redirects for this?
55:07 Is it possible that the screaming frog does not recognize Asian characters?
56:35 How long should it take to complete a standard SEO Audit?
58:10 What is the perfect SEO Audit report? What should be included?
59:33 Can you become an intern under Olga’s guidance?
01:01:26 Invitation to Serpstat Twitter Chat
#seo #seoaudit #siteaudit
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How to Perform an In-Depth Technical SEO Audit
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In-depth SEO AUDIT – Technical, Backlink and Content Analysis (Ep.1)
This is an in-depth SEO Audit that’s done specifically for the indie hackers and Reddit communities! A couple weeks ago I offered free SEO audits and due to the overwhelming demand I actually just decided to pick one site and fully into it.
I did actually go through and do a quick analysis of most of the sites that got in contact with me and a lot of the conclusions that I found for this website will most likely also apply to yours, so definitely watch the video cause there’s a lot of value in there!
Today we’re covering Duuce.com and checking out how their SEO is doing.
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** Like this video and add your website in the comments if you’d like me to continue doing these!**
Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel
Today I’m going to teach you how to do an SEO site audit. With this lesson, there’s going to be a lot of factors and a lot of things that we’re going to be breaking down. In addition to that, we’re going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don’t have to do this all manually.
RESOURCES & LINKS:
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0 &list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Google’s Search Console: https://search.google.com/search-console/
You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you’ll see is a list on Google. You’ll either see one result, which is not good, you want to see more than one. You’ll see zero results, which is not good either and if you have that, don’t worry, we’ll teach you how to fix this.
So once you know that you can be seen, you want to make sure there’s only one version of your website.
Then I want you to go to Ubersuggest, type in your domain name. It’ll take you to an overview report under the traffic analyser.
If you’re seeing more traffic over time, that’s great. If you have a new website or a website that’s barely old and you haven’t done much SEO, you’re probably going to see no results. And that’s okay as well because as you implement some of these changes that I’m going to teach you, your numbers are going to go up, you’re going to rank for more keywords which is what the bottom graph shows you, and you’re going to get more traffic from Google, which is what the top graph shows you.
And this report’s also cool because you can put in some of your competitors and it allows you to compare how you’re doing to your competition over time.
Now it’s time to go and analyze your website to see what’s wrong, what you need to fix and how you can get more traffic.
So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.
You have to fix your whole site.
Then you also want to look at the warnings tab and then the recommendations tab as well.
If it shows that you have thin content, that’s not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.
Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don’t have alt tags, it’s harder for Google to decipher what that images is about.
You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you’re getting more and more traffic, eventually you’ll see your top pages report load up with a ton of examples.
Backlinks, really important factor because the more sites linking to you, the better you’re going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.
Going back to the site audit report, you want to make sure you don’t have broken pages or broken links. It’ll point that out as well and you can fix those.
The next thing to check out is site maps. So within Google’s Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what’s being blocked or what’s not.
Remember how I showed you that top pages report? If you have a new website, you won’t see much there, but if you have an existing website and a ton of traffic, you want to make sure you’re linking to those top pages when it makes sense because it’ll even help them get more traffic, more social shares, more backlinks over time.
And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there’s no issues detected. Because if there are, you want to fix them.
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